Digital marketing, by the numbers
Where I’ve Worked
From banks to clinics to luxury wellness: nine-plus years across the UAE, always with a number to hit.
How I Work
Four hats, worn together. That’s what makes the numbers happen.
The Strategist
I start with the business goal, then work backwards: who we’re talking to, what we’re offering, and where every dirham should go.
AED 14–15M a year planned across 8 channelsThe Doer
A plan only counts once it’s live. I stay close to the campaigns, the creative and the tracking, and I follow up until they deliver.
10–12 paid campaigns per clinic, every monthDigital + Traditional
Meta, Google, SEO, CRM and WhatsApp working with radio, press, print, events and PR. Each channel gets the job it’s best at.
Digital is the biggest spend line, with events, radio and press right behindThe Team Leader
I build teams that own their results, and I keep several moving parts in sync under one roof.
A team of 17 · 3 departments in one role · Homecare, Clinics & Health AcademyAbout
The short version: I plan it, I run it, I lead the team, and I show you the numbers.
I help healthcare, wellness and luxury businesses grow. Not just with nice campaigns, but with campaigns that fill appointment books, sell products and bring people back.
In clinics and hospitals, I work start to finish. I shape the offer, map the patient journey, line up with the doctors and operations teams, and set up simple reporting on leads, bookings, conversion and repeat visits. I'm hands-on too: creative, copy, landing pages and tracking. I build the pipeline through paid digital, SEO, CRM and referrals, then add corporate partnerships and on-ground sales support so the team can close.
In aesthetics and wellness, I bring a premium lens: brand stories, events, influencers and high-touch activations that make a brand feel special, while still being accountable for bookings.
What you get: sales and marketing pulling in the same direction, a team that knows what it's doing, and a clear weekly view of what's working. Decisions get made faster, and with facts.
Sectors I Grow
Industries where trust, brand and results all have to work together.
Healthcare & Aesthetics
Getting the right patients through the door, and bringing them back. Clinic branding, lead generation and smooth patient journeys across clinics, homecare and aesthetics.
Luxury Wellness
Making a premium brand feel premium. Positioning, high-value member acquisition, experiences and VIP activations that people talk about.
Beauty & Fragrance
Launches that get noticed. Luxury product launches, e-commerce growth and nationwide campaigns, with the same brand feel at every touchpoint.
Experience & Impact
The numbers first, then how I got there.
Marketing Manager · Kintsugi Luxury, The Royal Group
- +25% revenue through performance marketing, funnel optimisation, e-commerce management, and inventory-led promotions.
- +35% digital lead generation with paid media, CRM automation, and journey optimisation.
- 15%+ ROI growth on a AED 300K+ monthly budget through data-driven optimisation.
- Led 360° campaigns across digital, offline, PR, influencer, CRM, and events, contributing to 8+ international industry awards.
- Planned luxury product launches, nationwide campaigns, VIP activations, and international events.
- Directed website, UX, SEO, content, and creative production, and managed creative, media, PR, and event agencies.
Marketing Manager · Queens Medical Centre
- +30% patient footfall and +20% revenue via performance marketing and customer journey improvements.
- +25% ROI on a AED 200K budget across Google Ads, Meta, CRM, and social.
- Ran premium client events and partnerships, and supported a new branch launch with market research and integrated strategy.
Deputy Marketing Manager · Aster DM Healthcare
- Managed an AED 14–15M annual marketing budget across 56 Aster clinics (roughly AED 200–250K per clinic a year), running 10–12 paid campaigns per clinic every month.
- Generated 4–5K paid leads a month at a 10–12% conversion rate, and drove 70–80K myAster app bookings a year.
- Grew Aster Homecare’s monthly revenue from AED 1.2M to AED 2M through patient acquisition, corporate partnerships, and commercial growth.
- 30% month-on-month growth for Aster Homecare, finishing at 150% of the annual revenue target (1.5x), via new markets, referral networks, and digital and offline campaigns.
- Built B2B partnerships with EMAAR, Habtoor Group, Jumeirah Group, Accor, Marriott, and government entities.
- Part of the team behind a Guinness World Record for the most diabetic screenings in a single day.
- Recognised with the “Well Done for 800Aster Performance” award.
- Led a team of 17 and CRM, retention, and loyalty programmes to raise customer lifetime value.
Key Account Manager · Enviroserve
- Managed key corporate accounts and negotiated large deals.
Business Relationship Officer · Wall Street Exchange, Emirates Post Group
- Built and managed client relationships for a leading UAE exchange and remittance brand, working to sales and service targets.
Relationship Officer · Abu Dhabi Commercial Bank
- Served and grew a portfolio of banking clients, working to sales and service targets.
Marketing at Scale: Aster
Here is how the marketing engine works, step by step: the budget, the campaigns it funds, the patients who book, and what that did for Homecare.
AED 14–15M a year
The total marketing budget I managed across Aster.
56 clinics
One plan, tailored to each clinic’s area and doctors.
AED 200–250K per clinic
A year, per clinic, across all eight channels below.
10–12 paid campaigns
Live per clinic, every month. That’s about 560–670 running across the network.
4–5K paid leads a month
Roughly 48–60K enquiries a year from paid campaigns alone.
10–12% conversion
So about 400–600 paid leads become patients every month.
15–18K clicks a month
Clicks from the website into the myAster app.
70–80K bookings a year
Appointments booked on myAster. That’s around 6–7K a month.
10–12% of new patients
Share of new clinic patients who come to us through marketing.
30% month-on-month
Steady growth for Aster Homecare through new markets and referral networks.
Homecare: AED 1.2M → 2M a month
Aster Homecare’s monthly revenue grew from AED 1.2M to AED 2M.
150% of target
Beat the previous year’s revenue target at 1.5x.
Figures with “about” or “roughly” are calculated from the numbers above them.
Where the budget went, by share of spend
- 1 Digital
- 2 Events & activations
- 3 Radio & newspaper
- 4 Influencers
- 5 CRM: SMS & WhatsApp
- 6 CSR: Aster Volunteers
- 7 Print, in-clinic branding & signage
- 8 BD partnerships
Channels run from the biggest share of spend to the smallest. Slice sizes are indicative.
Signature Activations
Big ideas that people talk about, share, and act on. Each one was built to move a number, not just to look good.
The GoldenLight Wellness Movie
A wellness film that people lined up to watch, and a LIT Gold award to go with it.
The idea
A film that invites viewers to find their own flow, set inside Kintsugi Space and the wellness landscapes of Abu Dhabi, with the brand’s international well-being artists as its cast.
The activation
A major screening event in Abu Dhabi and Dubai, including Paramount Business Bay Hotel, turning the film into a live brand experience.
The result
Strengthened the brand’s premium positioning with the wellness community and earned Gold at the LIT Advertising Awards 2025.
SeVen in a Book Box
A perfume that arrived as a keepsake, sent to influencers, celebrities and wellness experts around the world.
The idea
Launch the SeVen Eau de Parfum inside a book, so unboxing felt like opening a story about Kintsugi. I designed the PR kit artwork myself (see the gallery below).
Inside the box
- Pages about Kintsugi and pages from the Almanac
- A wooden Kintsugi coin: “Give it to someone who smells good today”
- A hidden compartment for secret keys and notes
The result
A distinctive international PR drop that created a huge buzz and put the brand in front of a global audience of influencers, celebrities, and wellness experts.
The PR kit, designed by me
The final box
The full artwork
Swipe through all 11 pages
Sweet Surprise by Aster
The vending machine that tells the truth, and turns “I didn’t know” into something people share.
Influencer teaser: the mystery box
Selected influencers received a branded mystery box with no explanation: just a sealed card and some health products, asking “Do you like sweet surprises?” It built intrigue before launch.
The idea
A campaign that shocked, educated, and converted, aimed at Endocrinology, Ophthalmology, and Dietician services.
The activation
A classic vending machine re-engineered as a health awareness tool. Instead of snacks, it revealed the hidden sugar in everyday drinks by dispensing that many sugar cubes.
The result
Placed at the clinic launch, it drove 6,470 footfall through free HbA1c sign-ups, with 6.9M reach, 8.4M views, and 32 press coverages.
Unpause Your Journey
A nudge for everyone who has been living with pain, putting off care, or putting their own health last.
Why ortho
- Under-penetrated, so growth mattered
- Highest per-patient collection of any specialty
- Higher OP-to-IP conversion rate
The idea
Six sub-specialties, including back and neck pain, sports medicine, and joint care, brought together under one umbrella and one emotional call to action.
The mix
A full 360° plan: digital and social, radio, print and online PR, doctor videos, influencers, in-clinic collateral, SMS and WhatsApp, and a cricket moment-marketing initiative.
The Aster Superpower Project
“Unleash your hidden health powers.” Healthcare turned into a superhero adventure for kids, and a way into the whole family.
Why pediatrics
- One pediatric footfall means one whole family
- Build a brand bond with kids early through daily healthy habits
- Back-to-school is the peak moment to reach parents and kids
The idea
Six superhero characters, each owning one health habit, turned good habits into something children want to copy.
Beyond the brief
A movie screening of the Hindi film Taare Zameen Par for 55+ children with intellectual difficulties and their families, an empathy-led activation that extended Aster’s brand beyond clinical care.
SmylAI
A free AI mouth check on WhatsApp in under two minutes, turning curiosity into appointments.
The problem
People delay or skip dental check-ups because of low awareness, cost worries, and no easy self-screening tool. They arrive late, when treatment is costlier and harder to reverse.
The solution
An intelligent WhatsApp bot runs AI oral screenings at scale, checking cavities, bleeding gums, stains, sensitivity, calculus, and bad breath, and a tele-dentistry model that makes screening available to everyone.
Who it works for
- Patients: a free, instant check from their phone
- Dentists: an AI report and images before the visit
- Concierge: a structured follow-up workflow
- Marketing: defined nudges for new visits, repeat visits, and cross-selling
Swipe or use the arrows to see all six →
Launch Gallery
The products I took to market for Kintsugi, from first idea to first sale.
SeVen Eau de Parfum
Fragrance · Launched in a book box
The Kintsugi Almanac
Wellness bookazine · Hardback
Kintsugi Collections: Body & Face
Beauty · Skincare · Luxury wellness
Creative Direction & Design
I don’t just brief designers. I roll up my sleeves and design the brand’s printed experiences myself: membership books, treatment menus, PR kits.
Membership Book
Five tiers, from the Weekend to the 30-day Full Immersion
The A.R.T. of Beautiful Wellness Treatment Menu
Transformational & regenerative
Also designed: the Kintsugi Brand Book, the SeVen Book Box PR Kit (above), and supporting print collateral.
Awards & Recognition
Recognition the brands earned while I led their marketing, from Kintsugi’s global awards to Aster’s world record.
Aster DM Healthcare
In the Field
Leading teams, taking campaigns to the people, and being recognised for it.
Letters of appreciation
Signed recognition from the leaders I worked for.
Certificate of Appreciation, July 2018
Well Done, Dec 2019: exemplary performance of Aster 800
Well Done, Mar 2022: growth of the Aster 800 team
Skills & Expertise
Strategy, execution and people leadership, all in one person.
Toolbox
Platforms and tools I use every day.
AI & Digital Build Skills
I use AI the way I use any team member: clear brief, sharp review, final say.
Education & Certifications
The formal training behind the hands-on experience.
Certified Digital Marketing Professional
Digital Marketing Institute, Ireland · 2019–2020
BBA, Finance & Marketing
Manipal University, Dubai · 2011–2014
Skills proven by assessment
Independent TestGorilla tests, taken April 2026. The number shows how many test-takers she scored higher than.
Ms. Ekta Sachdeva is an excellent team player, hardworking and has excellent marketing skills.
A Little More About Me
Outside work: I’m a makeup artist 💄 and a tarot card reader 🔮. Both keep me curious about people, and that is where good marketing starts.
Ready to turn your marketing budget into bookings, members and revenue?
If you want strategy, execution and a team that delivers, let’s have a quick chat about the numbers you’re aiming for. WhatsApp or call me, and let’s start.